CRM that actually helps sellers sell

B2B sellers know exactly where to focus, who to engage, and what to do next.
AI uses customer and prospect data to highlight real opportunities and flag threats early.

+1M user community

Top rated

Country fare foodservice logo

+21%

Revenue growth

materion logo

+67%

Efficiency increase

adoc logo

x11

Customer base

agfa logo

+$1M

Annual benefit

agfa logo

+1100%

Pipeline increase

Join 4000+ companies in 120+ countries relying on Sugar
ANALYST REPORT

SugarAI named a Leader in sales force automation for 2026

PRODUCT HIGHLIGHTS

The Precision Selling Platform

Opportunities surfaced automatically

SugarAI highlights the accounts and deals with the biggest upside, so sellers know where to focus without digging through data.

Threats flagged before deals slip

SugarAI spots early warning signs across accounts and pipeline, giving sellers time to act before revenue is at risk.

Prepared for every conversation

SugarAI pulls together the right context before every meeting, so sellers show up informed and ready to add value.

Coaching needs made clear

SugarAI shows managers where deals are stalled and which sellers need support, so coaching is timely and effective.

WHAT TO EXPECT

+44%

in annual sales.

Creative Foam

+$3.8m

in 2 months.

Essendant

+40%

boost in efficiency.

FSI Office

What do I cover in the meeting?

1 min

See how SugarAI helps

Concrete ways we help sales teams progress deals and retain customers without a lot of heavy lifting.

More snippets

How do I research a prospect?

42 sec

How to support my team?

36 sec

How to make sure it gets done?

48 sec

What should I focus on?

32 sec

Seamless integrations and custom workflows

  • SugarAI integrates with modern and legacy systems, including almost every ERP.

  • Use no-code/low-code configurations to quickly get the workflows you need.

  • Switch to SugarAI using our fully supported and secure migration process.

Real users talk about life with SugarAI

2 min

"It’s given us a roadmap for how we engage with our customers, and which customers should be primary targets."

James McAlister,
Director of Sales, Creative Foam

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Join 4,000+ companies in 120+ countries using SugarAI to help sellers hit quota, navigate complex accounts, and drive growth.