About us
Unlock your sales potential with SugarAI
What we can do for your business • 2 min
Selling with confidence
Sales teams want bigger deals, faster cycles, and more opportunities. But with scattered data and too many accounts to cover, reps waste time guessing what matters most.
With Sugar, sales teams can make sense of customer, product and sales data in one place. Sugar guides your teams to the next best actions to retain and expand business. You get predictable processes that drive success, helping all your reps perform like the best.
Our mission
SugarAI’s mission is to help sales leaders reach their highest potential. We’re ideal for account-based industries looking to accelerate growth and drive smarter decision-making. Companies choose SugarAI to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have.
Our values
All about the customer
We deeply understand the goals of our customers, which brings purpose and clarity to the products we deliver. We succeed when our customers succeed.
Feedback as fuel
We embrace feedback, highlighting both challenges and progress. Feedback drives our growth by helping us improve, adapt, and make better decisions.
Scale for our future
We solve root problems with innovative, scalable solutions. We address core issues, not surface symptoms, both for ourselves and our customers.
We’re #1 where it counts: with our customers (reviews on G2)
"More Than a CRM"
Our implementation of SugarCRM was initially carried out by a third party and in a very short space of time. We, the users actually had no input for the system decision, we were just given it and none of us had heard of it... This meant we were able to continue 'as we were', but was far from a finished thing.
Luke R.
Electrical/Electronic Manufacturing
Mid-Market (51-1000 employees)
Read whole review
"Great Product and Service!"
We have been using Sugar Sell for 12 years and it has been one of the best investments we have made for our business. We are able to track correspondence, collate invaluable data and gain a regular snapshot of any of the numbers we choose within our business. We are also able to capture and track all of our relevant documentation so that we know we are compliant.
Mark B.
Small-Business (50 or fewer employees)
Read whole review
"Customer Service and Product Agility"
The organization behind Sugar is first-class from a client experience standpoint. The product offers a level of agility you do not get with the incumbent CRM cloud solutions, yet it provides an enterprise solution meeting the needs of a $100M+ company.
Will D.
Chief Marketing Officer
Mid-Market (51-1000 employees)
Read whole review
"Amazing and Flexible CRM"
The flexibility and customization options for Sugar Sell are almost limitless. With a beautiful and clean interface training and adoption were easy for our all of our users. When you implement Sugar they’ll pair you with an implementation company that assists with getting the system tailored to your processes.
Melissa C.
Customer Service Rep
Small-Business (50 or fewer employees)
Read whole review
"Improved Efficiency with Sugar Sell"
We have been able to improve our sales efficiency significantly (~40%) with enhanced reporting capabilities, connecting our CRM with other data sources, etc to give our sales team more time to focus on selling and enabling them to work smarter.
Verified User
Business Supplies and Equipment
Mid-Market (51-1000 employees)
Read whole review
"At the Top of Your Tech Stack"
Sugar has insanely robust reporting capabilities. Upper management asks a question, we have an answer; the ability to either filter for data or create a report is a feature we can’t live without. Sugar's customer support and integration teams go above and beyond to troubleshoot the rare issue with very timely responses.
Verified User
Accounting
Small-Business (50 or fewer employees)
Read whole review
"More Than a CRM"
Our implementation of SugarCRM was initially carried out by a third party and in a very short space of time. We, the users actually had no input for the system decision, we were just given it and none of us had heard of it... This meant we were able to continue 'as we were', but was far from a finished thing.
Luke R.
Electrical/Electronic Manufacturing
Mid-Market (51-1000 employees)
Read whole review
"Customer Service and Product Agility"
The organization behind Sugar is first-class from a client experience standpoint. The product offers a level of agility you do not get with the incumbent CRM cloud solutions, yet it provides an enterprise solution meeting the needs of a $100M+ company.
Will D.
Chief Marketing Officer
Mid-Market (51-1000 employees)
Read whole review
"Improved Efficiency with Sugar Sell"
We have been able to improve our sales efficiency significantly (~40%) with enhanced reporting capabilities, connecting our CRM with other data sources, etc to give our sales team more time to focus on selling and enabling them to work smarter.
Verified User
Business Supplies and Equipment
Mid-Market (51-1000 employees)
Read whole review
"Great Product and Service!"
We have been using Sugar Sell for 12 years and it has been one of the best investments we have made for our business. We are able to track correspondence, collate invaluable data and gain a regular snapshot of any of the numbers we choose within our business. We are also able to capture and track all of our relevant documentation so that we know we are compliant.
Mark B.
Small-Business (50 or fewer employees)
Read whole review
"Amazing and Flexible CRM"
The flexibility and customization options for Sugar Sell are almost limitless. With a beautiful and clean interface training and adoption were easy for our all of our users. When you implement Sugar they’ll pair you with an implementation company that assists with getting the system tailored to your processes.
Melissa C.
Customer Service Rep
Small-Business (50 or fewer employees)
Read whole review
"At the Top of Your Tech Stack"
Sugar has insanely robust reporting capabilities. Upper management asks a question, we have an answer; the ability to either filter for data or create a report is a feature we can’t live without. Sugar's customer support and integration teams go above and beyond to troubleshoot the rare issue with very timely responses.
Verified User
Accounting
Small-Business (50 or fewer employees)
Read whole review
"More Than a CRM"
Our implementation of SugarCRM was initially carried out by a third party and in a very short space of time. We, the users actually had no input for the system decision, we were just given it and none of us had heard of it... This meant we were able to continue 'as we were', but was far from a finished thing.
Luke R.
Electrical/Electronic Manufacturing
Mid-Market (51-1000 employees)
Read whole review
"Improved Efficiency with Sugar Sell"
We have been able to improve our sales efficiency significantly (~40%) with enhanced reporting capabilities, connecting our CRM with other data sources, etc to give our sales team more time to focus on selling and enabling them to work smarter.
Verified User
Business Supplies and Equipment
Mid-Market (51-1000 employees)
Read whole review
"Amazing and Flexible CRM"
The flexibility and customization options for Sugar Sell are almost limitless. With a beautiful and clean interface training and adoption were easy for our all of our users. When you implement Sugar they’ll pair you with an implementation company that assists with getting the system tailored to your processes.
Melissa C.
Customer Service Rep
Small-Business (50 or fewer employees)
Read whole review
"Customer Service and Product Agility"
The organization behind Sugar is first-class from a client experience standpoint. The product offers a level of agility you do not get with the incumbent CRM cloud solutions, yet it provides an enterprise solution meeting the needs of a $100M+ company.
Will D.
Chief Marketing Officer
Mid-Market (51-1000 employees)
Read whole review
"Great Product and Service!"
We have been using Sugar Sell for 12 years and it has been one of the best investments we have made for our business. We are able to track correspondence, collate invaluable data and gain a regular snapshot of any of the numbers we choose within our business. We are also able to capture and track all of our relevant documentation so that we know we are compliant.
Mark B.
Small-Business (50 or fewer employees)
Read whole review
"At the Top of Your Tech Stack"
Sugar has insanely robust reporting capabilities. Upper management asks a question, we have an answer; the ability to either filter for data or create a report is a feature we can’t live without. Sugar's customer support and integration teams go above and beyond to troubleshoot the rare issue with very timely responses.
Verified User
Accounting
Small-Business (50 or fewer employees)
Read whole review
See The Recognition We’ve Earned Over the Years
SugarAI Behind The Reviews
The world’s most flexible CRM
The world’s most flexible CRM
Don’t settle for a one-size-fits-all solution. Configure SugarAI to meet your organization’s unique needs.
Don’t settle for a one-size-fits-all solution. Configure SugarAI to meet your organization’s unique needs.
Dedicated to your success
Dedicated to your success
Our services and support teams are standing by to ensure your CRM experience is unparalleled so you can focus on what matters most, your customers.
Our services and support teams are standing by to ensure your CRM experience is unparalleled so you can focus on what matters most, your customers.
Better together
Better together
Our robust CX solution ensures your marketing, sales, and service teams are working from the same 360-degree customer view, so you can reduce departmental silos.
Our robust CX solution ensures your marketing, sales, and service teams are working from the same 360-degree customer view, so you can reduce departmental silos.
Our investor
Accel-KKR, has been investing in mid-market software and technology enabled services firms for over 20 years, with the goal of driving value for their portfolio company management teams and employees.
SugarAI is a leading sales CRM for B2B growth. Join the move.
4000+
Customers
1M+
Users
120+
Countries
180+
ERP integrations
96%
Customer satisfaction
© 2026 SugarAI Inc. All Rights Reserved. SugarCRM is now SugarAI.
SugarAI is a leading sales CRM for B2B growth. Join the move.
4000+
Customers
1M+
Users
120+
Countries
180+
ERP integrations
96%
Customer satisfaction
© 2026 SugarAI Inc. All Rights Reserved. SugarCRM is now SugarAI.
SugarAI is a leading sales CRM for B2B growth. Join the move.
4000+
Customers
1M+
Users
120+
Countries
180+
ERP integrations
96%
Customer satisfaction
© 2026 SugarAI Inc. All Rights Reserved. SugarCRM is now SugarAI.